Fifi Rong | On the road with AM444’s ChaCha and Fifi Rong – Interview with Creative Asia
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On the road with AM444’s ChaCha and Fifi Rong – Interview with Creative Asia


ChaCha, one half of the electronic duo, AM444, and London-based solo artist, Fifi Rong have just spent time together on the road, taking their acts to Changsha, Guangzhou and Xiamen, before their incredible performances at DongDong Music Festival in Beiijing at the end of last month.

On the closing night of DongDong, Aurélien Foucault caught up with the two headline acts at one of Beijing’s favourite live music venues, Yugong Yishan.

CA: Hello Fifi & ChaCha! First, can you please introduce yourselves briefly?

CHACHA: My name’s ChaCha, I am originally from Guizhou Province. I started playing with rock bands when I was a teenager and I moved to Beijing in 2000. I stayed [in Beijing] for about four years, playing with a rock band, but that didn’t really work out.

A friend made me listen to some electronic music, with bands like Massive Attack, Tricky, Björk of course, Moloko… Some amazing music like this so I became really interested in electronic music. With a rock ‘n’ roll band, you need to get people together and it can get really tiresome to always struggle to get everyone in a room. So I got a little fed up with it and I moved to Shanghai to do electronic music. I met a lot of great musicians there and that’s where I met Jay Soul, with whom we started AM444 and we’re still here!

FIFI: My name is Fifi, Fifi Rong. I am a singer/producer. I am Chinese and I’m based in London. I went to the UK for education when I was a teenager. I always liked music but I was a little scared to throw myself completely in it so I only really started once I got my Masters Degree. I started producing as a part of an electronic band but we didn’t really have the same vision. And later on, people [asked me] to do some singing but I didn’t really take it seriously. Then I started researching Dubstep music, some producers heard the demos that I was doing for fun and they encouraged me to do a lot more music and to find myself. So I started taking it more seriously and realised that this was my life, the reason I exist. It makes me feel alive when I do music.

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