THAT'S MAGS: Mic Drop: W Hotels Announces New Artist with W Records, Fifi Rong

W Hotels Worldwide recently announced the latest release from the iconic hotel brand’s newest music initiative, W Records. The W brand has named Fifi Rong, the Beijing born, London-based vocalist, songwriter and electronic music producer, to their growing roster of emerging talent highlighted as part of this global music program.

Today Rong dropped the first all-Mandarin single with W Records, “Farewell to Cambridge.” Rong, known for fusing Chinese elements into popular Western pop music, across an eclectic range of contemporary genres will be releasing her second exclusive track with W Records “Way Out” on November 11. Rong is the fifth W Records artist to debut with the program, joining Amber Mark, Perfume Genius, Roosevelt and Japanese Breakfast who each released exclusive tracks within the past year. 

Image courtesy of W Hotels Worldwide 

The first of the two singles, “Farewell to Cambridge” was inspired by Xu Zhimo, one of China’s foremost poets of the twentieth century who attended Cambridge. Pulling from her own experiences, her nostalgia for studying abroad and connecting with local cultures, Rong expresses herself through a haunting vocal delivery. Her unique combination of East meets West sound helps her music resonate with  Chinese and English-speaking audiences alike. 

“Working with W Records has been absolutely amazing,” expressed Fifi Rong. “Recording at W Hollywood in the hotel’s W Sound Suite was wonderful. W made me feel right at home in the studio. It was fantastic to be able to write, record, and continue to create, all in one space.” 

Image courtesy of W Hotels Worldwide 

“W Records is a truly global way for us to support artists across genres. It’s exciting to work with Fifi so we can continue to introduce guests around the world to their next music obsession,” said Bruce Ryde, Vice President, Luxury Brands and Brand Marketing Asia Pacific, Marriott International. “It’s a privilege to support artists like Fifi Rong that showcase the limitless ability of music to encourage connection. All of our artists with W Records are passionate about their work and the causes they support, including Fifi. It’s an honor to help make them heard.”

 

Read the full That's Mag article here.