Fifi Rong | ‘THE MYSTIFYING SOUNDS OF FIFI RONG’ by the Digital Fashion Platform
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‘THE MYSTIFYING SOUNDS OF FIFI RONG’ by the Digital Fashion Platform

26-11-14 – Fashion
As this month draws to a close we leave you with a climax unlike anything you have ever know. This stunning, seductive young singer, with her ethereal beauty and alternative Billy Holiday essence, left DI-FORM so captivated that we had to leave one of the best until last. And with so many great artists DI-FORM interviewed it was difficult to decide who would conclude this months takeover, but with her China tour beckoning and her name gaining headway, take a look at what we found out when we plucked Fifi Rong out of her insane schedule for our final underground artist interview to bring to an end this months Underground Acts Takeover.

DI-FORM: You are about to embark upon your China Tour tell us a bit about that, how many shows will there be?

FIFI: It will be 8-9 shows in Hong Kong, Beijing, Shanghai, Guangzhou and a few more other cities.

DI-FORM: But are you actually from China? We know you’re a Londoner but what’s your family background?

FIFI: I spent my early years in China, and my family is still there. I have lived alone in the UK for many years now.

DI-FORM: You have preformed in quite few interesting places, where has been your favourite so far and how was the turn out?

FIFI: My most satisfying performance was still the support gig I did for Tricky at Manchester Academy. It was just magical and emotional. It was probably 400-600 people, I’m not sure exactly how many but approximately that. I have done a lot gigs I enjoyed but nothing matched that yet.

DI-FORM: Do you prefer the bigger shows or the more intimate ones?

FIFI: Doesn’t matter. It’s more about the percentage of audience I can get to. There can be only 10 people in the audience at an empty venue, but if I can move 7 of them, I would be happy and fulfilled as this is the hardest type of show to do.

DI-FORM: What do you love about living in London?

FIFI: I love that I don’t have too much distraction and the weather is quite cold so it’s great for making music. It’s a beautiful city. I like the streets and buildings in East End and West End. Although we moan about the weather and stuff but we love it really.

DI-FORM: What do you think of the music scene in the UK particularly London?

FIFI: It’s great, I love it! There are many real people with genuine artistic pursuits here. Creatively it’s a very accepting and encouraging of individuality.

DI-FORM: Lets talk a bit about your music, it is ‘quite’ alternative and a little bluesy in some songs, but how did you start out in music what made you choose this style of approach?

FIFI: It’s not a choice, I don’t think about what music I do, I just do it and most of the time I’m not aware of how it sounds until a lot later. There’s a lot of difference for me between making music and listening to music. The person who makes music has a different perspective to the one who is enjoying it. It feels as though a different part of the brain works on making music. And the more instinctive the better it is. My approach is just constant experimentation and that is in my character. I get bored easily, so I like to try different things, like mixing different styles and elements together.

DI-FORM: Did you study music?

FIFI: I didn’t study music. I did a bit piano and violin when I was young. I taught myself production with a few producer friends’ help….

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